Thanks again for the reply. Agreed that emails is the way to go, might as well track that directly without complex page tracking for now.

If you don’t mind my asking, what was your takeaway in terms of your idea validation from your campaigns on AdWords? With 28 clicks at about $3 each, how many email signups did you get? Did the numbers work out to make enough sense for you to move forward with this idea?

I spent $5 yesterday on my first day and got some good cheap clicks but no email signups. I found some things I could change to better target searchers and improve my messaging around the product, so we will see how it evolves over the coming days :)